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Why Our Prices
Are Changing
From September 2026, some of our prices at Feel. will be changing. Here's why...
An Update From Feel.
Why Now?
We've deliberately held our prices for a long time. Our Mat pricing hasn't increased since 2023, and since launching our Reformer studio in May 2025, this is our first Reformer price increase.
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Since then, the cost of running a Pilates studio has continued to rise. Like any business, there are a lot of costs behind every class you book, many of which you never see — including business rates and premises costs, VAT, electricity and utilities, insurance, industry and professional fees, booking software and technology, website and digital platform costs, payment processing and transaction fees, and equipment servicing and maintenance.
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We've absorbed these increases for as long as we reasonably could. But to keep Feel. sustainable and continue investing in the studio, we now need to make adjustments to our pricing.
Looking Ahead
What Does This Mean?
Our new prices will come into effect from 1st September 2026 via the new booking system (links at the bottom). We've reviewed our pricing across the studio carefully, with the aim of keeping classes, passes and memberships as good value as possible within the Newton Aycliffe area, while making sure the business behind them remains sustainable.
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We also want to take a more gradual approach to pricing in the future. Rather than keeping prices unchanged for several years and then needing to make a larger increase, our intention is to make small, considered adjustments from time to time as the cost of running the studio changes.
Our Commitment
Our Focus Hasn't Changed
At the end of the day, we want to spend our time doing what we love — teaching Pilates. We want to keep investing in great teachers, maintaining our equipment, improving the studio, developing our classes and creating a space where you feel comfortable showing up exactly as you are.
The price of a class isn't just the time you spend on the Reformer or the Mat. It supports everything that goes into making that class possible — before you arrive, while you're here and after you leave.
We're incredibly grateful that you choose to spend your time with us, and we never take that for granted.
Thank you for being part of Feel. & trusting us with your Pilates practice & overall wellbeing.
September bookings made via the links below, you may need to click 'forgot password', as we have started to transfer some email addresses across to the platform:
Please note; although our NEW branded app is awaiting approval from 'Apple' & 'Google', there is a generic app that you can use for now, download 'BSport' via the link below:
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